LIVE / EVIL

LIVE / EVIL



Beer can designs for Too Old To Die Young x Alefarm.

LIVE backwards spells EVIL. Too Old To Die Young and Alefarm Brewing joined forces for two inter connected DIPA collabs based on the same hops. For the can design, I decided to make a palindrome type image to mirror the concept of to identical, yet very different beers. All you had to do was turn the can and the expression changed from grim to serene.

Client: Too Old To Die Young Brewing Co & Alefarm Brewing · Type: Branding & Design